Sridhar Balasubramanian (“Dr. B”) is a distinguished scholar, educator, and business consultant with extensive experience in marketing strategy, technology strategy, and innovation management.
Academic Positions
- Roy & Alice H. Richards Bicentennial Distinguished Scholar
- Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
- Former Senior Associate Dean for MBA Programs at UNC Kenan-Flagler Business School
Education
- Ph.D. in Management (Marketing), Yale University
- M.Phil. in Management, Yale University
- M.A. in Management, Yale University
- MBA, Indian Institute of Management (IIM), Bangalore
- B.Tech., Indian Institute of Technology (IIT), Kharagpur
Achievements and Recognition
- Recognized by Poets&Quants as one of the Top 50 Business Professors in the World
- Winner of the John D.C. Little Award from INFORMS for the Best Marketing Paper
- Eight-time winner of the Best Teacher award in UNC Kenan-Flagler Executive MBA programs
- Recipient of the Roy W. Holsten Award for Outstanding Service and Dedication to UNC Kenan-Flagler Business School
Research and Publications
- Co-author of world-renowned marketing textbooks with Philip Kotler and Gary Armstrong
- Published in leading journals including Marketing Science, Management Science, and Journal of Marketing
- Research cited over 12,500 times on Google Scholar
Areas of Expertise
- Market Strategy and Technology Strategy
- Innovation and Growth Strategy
- Customer-Focus and Service Design
- E-business and Customer Relationship Management
- Game Theory and Management of Competition
Corporate Engagement
Sridhar has conducted executive development programs and consulted with numerous organizations globally, including:
- Fortune 500 companies
- Government agencies
- Military branches
- International corporations
Teaching
- Taught in undergraduate, MBA, EMBA, and Executive Development programs
- Recognized for outstanding teaching with multiple awards and distinctions
Sridhar Balasubramanian brings a wealth of knowledge and experience to SLK Catalyst Partners, offering clients cutting-edge insights and strategies for success in today’s dynamic business environment.